Eric Siebenaler

From Transformers Wiki

The name or term Eric refers to more than one character or idea. For a list of other meanings, see Eric (disambiguation).

Eric Siebenaler is one of Hasbro's Senior Product Designers on the Transformers brand. He graduated from Purdue University with a degree in Industrial Design. Siebenaler joined the Transformers team in 2002, and his first design was Armada Laserbeak. Recently, Siebenaler was largely responsible for developing the new Transformers Animated series, serving as its lead designer.

His first Transformer was Skywarp.

Eric did not attend BotCon 2008 personally as he was in Australia on a working holiday. However, Hasbro provided a life-size cardboard cut out of Eric that fans could write messages on, which Hasbro would then mail to him. The non-cardboard Eric briefly appeared on the Australian children's program Toasted TV on August 8, 2008, to talk about designing Animated toys. He also appeared on Ten's TTN and men's magazine FHM for similar interviews.

On November 8 and 9, Eric returned to Australia as part of a promotion by Hasbro Australia, the Cartoon Network Australia and K-Mart Australia. He drew Transformers designs by children who had won a Cartoon Network competition.^[1]

Contents 1 Toys Eric had a hand in designing 1.1 Armada 1.2 Energon 1.3 Cybertron 1.4 Alternators 1.5 Classics 1.6 Transformers (Movie) 1.7 Animated 2 Convention appearances 3 Trivia 4 References 5 External links

[edit] Toys Eric had a hand in designing

[edit] Armada

• Laserbeak

[edit] Energon

[edit] Cybertron

[edit] Alternators

[edit] Classics

[edit] Transformers (Movie)

[edit] Animated

[edit] Convention appearances

• OTFCC 2003
• OTFCC 2004
• BotCon 2005
• BotCon 2006
• BotCon 2007
• BotCon 2009

[edit] Trivia

• On the Transformers Animated season 2 DVD set, Eric provides episode commentary on Mission Accomplished and Garbage In, Garbage Out alongside Marty Isenberg, Derrick Wyatt and Matt Youngberg.

[edit] References

1. ↑ OzFormers forum news post about the promotion and Eric's brief return to Australia

[edit] External links

• An interview with Siebenaler on TFW2005.com about himself, Transformers work and advice to aspiring toy designers

• Ozformers report on meeting Eric, a later response and corrections from the man himself, and an explanation on the relationship between Hasbro and Takara in designing Transformers.